16th-Oct-2025 • Brendah Akinyi • Marketing
In today's competitive business landscape, standing out as a Small or Medium Enterprise (SME) in Kenya can be challenging. However, with the right marketing strategies, you can boost your visibility and attract more customers.
Here are some actionable tips to help you succeed:
More Kenyans are online now than ever before, making digital marketing a powerful tool for SMEs. Consider creating a website, using social media platforms like Facebook and LinkedIn, or even starting an email newsletter.
For example, M-KOPA, a leading off-grid solar provider in Kenya, has an impressive online presence that showcases their products, customer testimonials, and educational content.
Mobile devices are ubiquitous in Kenya, offering a prime opportunity for mobile marketing. This could involve SMS campaigns, mobile apps, or optimizing your website for mobile users.
A good example is the Safaricom Bonga Points program, which rewards customers for various activities like making calls, sending texts, and using data services.
Optimizing your online presence for local search can help you reach potential customers in your area. This might involve optimizing your website for keywords related to your business and location, claiming your Google My Business listing, or building local backlinks.
For instance, a search for 'best restaurant in Nairobi' is likely to return results that include locally-optimized websites, making it easier for customers to find you.
Partnering with influencers who align with your brand can help you reach a wider audience. This could be through product reviews, sponsored posts, or collaborations on content.
For example, the Kenyan fashion brand, Soko, often collaborates with influential fashion bloggers to showcase their products and increase their online presence.