12th-Nov-2025 • Mohamed Hassan • Business Networking
In today's interconnected world, networking has become a vital tool for small and medium enterprises (SMEs) seeking growth. This is particularly true in Kenya, where a thriving business landscape offers ample opportunities for collaboration and partnership.
Business networking can help SMEs expand their customer base, access resources, and forge strategic alliances. However, navigating the complex web of connections can be challenging, especially for businesses new to the game.
According to a report by Kenyan National Bureau of Statistics (KNBS), SMEs contribute over 98% of total employment in Kenya. By tapping into the power of business networking, these businesses can strengthen their position in the market.
The key to successful business networking lies in finding the right network. Look for industry-specific groups, chambers of commerce, and online platforms that cater to your niche. For example, the Kenya National Chamber of Commerce and Industry (KNCCI) provides a platform for businesses to network, learn, and collaborate.
Networking events can be overwhelming, but they offer valuable opportunities to make meaningful connections. Remember to approach each interaction with genuine interest and a willingness to help others. Don't just focus on what you can gain; consider how you can contribute to the other person's success.
After meeting potential connections, it's crucial to follow up and maintain the relationship. Send a brief, personalized email expressing your pleasure of meeting them and offering to further discuss potential collaborations or opportunities.
In today's digital age, social media platforms offer powerful networking tools. LinkedIn, for instance, allows you to connect with professionals from around the world and join industry-specific groups. Leverage these platforms to expand your network and stay updated on industry trends.