9th-Dec-2025 • Alice Wambui • Business Networking
In the bustling Kenyan business landscape, standing out from the crowd can be a daunting task. For small and medium enterprises (SMEs), competition is fierce, and resources are often limited. However, one powerful tool that can set your business apart is effective networking.
Business networking isn't just about exchanging business cards or attending fancy events. It's about building meaningful relationships with other professionals who can help you grow your business, learn from their experiences, and open new opportunities.
According to a study by Kenyatta University, businesses that actively network are more likely to experience growth than those that don't. So, let's dive into some strategies for effective networking for SMEs in Kenya.
Before you dive into the networking scene, it's crucial to understand what you want to achieve. Are you looking for potential clients? Or perhaps a mentor or business partner? Having clear goals will help you focus your efforts and measure your success.
Local business events are a goldmine for networking opportunities. Look for industry-specific seminars, workshops, and conferences happening in your area. The Kenya National Chamber of Commerce and Industry (KNCCI) regularly hosts such events that can be beneficial.
In today's digital age, online networking platforms are a must. LinkedIn is a great starting point, but consider also joining industry-specific forums or social media groups. Lipabiz Technologies Ltd, for example, offers a business management platform and payments solution that can connect you with other SMEs.
Networking isn't a one-time event; it requires consistent effort. Make networking a part of your regular routine, whether it's reaching out to new contacts or catching up with existing ones.
After meeting someone, following up is crucial. Send a personalized message expressing your appreciation for the conversation and discussing potential next steps. This shows your genuine interest in building a relationship.
Remember, business networking isn't a quick fix. It requires patience, persistence, and a willingness to invest time and energy. But with the right strategies, it can significantly boost your SME's growth and open doors to new opportunities.