13th-Oct-2025 • Brendah Akinyi • SME Growth
Small and Medium Enterprises (SMEs) in Kenya are the backbone of our economy, accounting for over 98% of all businesses and employing approximately 70% of the workforce. However, growth can be elusive for many SMEs. To help you navigate this challenge, we've compiled actionable strategies to fuel your business expansion.
Leverage digital platforms like Lipabiz Technologies Ltd to streamline operations and reach a wider customer base. For instance, the Kenya National Bureau of Statistics reports that mobile banking adoption reached 86% as of 2020, demonstrating the potential for digital solutions in SME growth.
Exceptional customer service can differentiate your business and encourage repeat business. Invest in training staff to deliver excellent service and consider implementing a feedback system to continuously improve.
Data-driven decisions are essential for growth. Utilize analytics tools to track sales, customer preferences, and market trends. This data can inform strategic decisions and help you adapt to a changing market.
Networking can open up new opportunities for partnerships, collaborations, and learning. Participate in business events, join industry associations, and engage with other entrepreneurs to expand your network.
Stay updated on industry trends, best practices, and regulatory changes. Attend workshops, webinars, and conferences to broaden your knowledge base and improve your skills.