7th-Feb-2026 • Brendah Akinyi • Tech Trends in Africa
In today's rapidly evolving digital landscape, African SMEs are increasingly leveraging technology to optimize operations, drive growth, and compete on a global scale. As we dive into 2023, it's essential for Kenyan businesses to understand the key tech trends that will shape their industry.
According to a report by Google and Temasek, mobile payments in Africa are expected to reach $750 billion by 2025, making it an essential aspect for SMEs. Platforms like Lipabiz Technologies Ltd provide businesses with integrated digital payment solutions that simplify transactions, boost efficiency, and broaden customer base.
With the rise of smartphone usage across the continent, e-commerce is experiencing exponential growth in Kenya. SMEs should consider investing in an online presence to tap into this growing market. This can be done through creating a website or utilizing digital marketplaces such as Jumia and Kilimall.
Cloud technology offers SMEs the flexibility, scalability, and affordability they need to run their operations smoothly. By migrating data and applications to the cloud, businesses can reduce costs, improve collaboration, and ensure business continuity even during crises.
AI and ML are revolutionizing various sectors by streamlining processes and offering personalized customer experiences. For SMEs, these technologies can help in areas like predictive analytics, chatbots for customer support, and optimizing supply chain management.
As businesses become more digital, the risk of cyber threats also increases. Implementing robust cybersecurity measures is essential to protect sensitive data from breaches, mitigate potential financial losses, and maintain customer trust.
By adopting these tech trends, Kenyan SMEs can gain a competitive edge in 2023 and beyond. Embrace these advancements, adapt quickly, and watch your business thrive.
