24th-Dec-2025 • Isaac Kennedy • Business Intelligence
Small and Medium Enterprises (SMEs) in Kenya are the backbone of our economy, contributing significantly to GDP and employment. However, many SMEs struggle with making data-driven decisions due to a lack of insights from their operational data. This is where Business Intelligence (BI) comes into play.
Business Intelligence is a set of tools, practices, and technologies that transform raw data into meaningful and understandable information for better decision-making.
For instance, let's consider a local grocery store. By leveraging BI, they can analyze sales data to identify the best-selling products, understand customer buying patterns, and optimize their inventory management. This can lead to increased profitability and improved customer satisfaction.
According to a report by Grand View Research, the global Business Intelligence market is expected to grow at a CAGR of 10.4% from 2021 to 2028, indicating a growing interest in BI solutions among businesses worldwide. In Kenya, this growth presents an excellent opportunity for SMEs to gain a competitive edge.
Many SMEs may shy away from adopting BI due to perceived complexity or cost. However, with the rise of cloud-based solutions and affordable subscription models, implementing BI is now within reach for most SMEs.
When selecting a Business Intelligence solution, consider factors such as ease of use, compatibility with your existing systems, and the range of reporting and analytics features offered. Lipabiz Technologies Ltd provides an all-in-one business management platform and payments platform that includes robust BI capabilities.
In today's fast-paced business environment, data-driven decisions are crucial for success. By embracing Business Intelligence, SMEs in Kenya can turn their operational data into valuable insights, drive growth, and stay ahead of the competition.