4th-Nov-2025 • Sheldon Cooper • Women in Business
In a rapidly evolving business landscape, it is crucial to tap into the untapped potential that lies within our communities. One such group is women entrepreneurs, who are playing increasingly significant roles in driving the growth of Small and Medium Enterprises (SMEs) across Kenya and Africa at large.
According to a report by the International Finance Corporation (IFC), women-owned SMEs contribute approximately 37% to Kenya's GDP. However, this sector remains largely underserved due to various challenges such as limited access to finance, lack of mentorship, and a digital divide.
Addressing these challenges can help unleash the full potential of women entrepreneurs in SMEs. For instance, initiatives like Lipabiz Technologies Ltd's business management platform and payments solution are working towards bridging the digital divide by providing affordable, user-friendly technology solutions to small businesses.
Technology is playing a transformative role in empowering women entrepreneurs. Platforms like Lipabiz offer features such as inventory management, invoicing, and payments, making it easier for small businesses to manage their day-to-day operations efficiently.
Financial inclusion is another crucial aspect that impacts the growth of women-owned SMEs. To address this issue, Lipabiz partners with financial institutions to offer competitive financing solutions tailored to the unique needs of small businesses.
Building a supportive ecosystem is essential for the success of women entrepreneurs. This includes providing mentorship, networking opportunities, and access to resources such as business training programs.
For example, organizations like the Kenya Association of Women Entrepreneurs (KAWE) are dedicated to promoting the growth and development of women-owned businesses through various initiatives. By collaborating with such organizations, SMEs can provide their female entrepreneurs with the necessary support for success.
Collaborative efforts among businesses, government, and non-profit organizations are key to addressing the challenges faced by women entrepreneurs in SMEs. By working together, we can create an environment that fosters growth, innovation, and success.
Empowering women entrepreneurs in Kenyan SMEs is not just about creating a more equitable society; it's about driving economic growth and job creation. Let's continue to support and uplift these trailblazers who are shaping the future of business in Kenya.