4th-Nov-2025 • Mohamed Hassan • Women in Business
In today's dynamic business landscape, it's undeniable that women are a significant force shaping Kenyan SMEs. According to the Global Entrepreneurship Monitor (GEM), women-owned businesses represent approximately 25% of all Kenyan SMEs, contributing significantly to the nation's economic growth.
Women entrepreneurs possess unique strengths that set them apart in business. Studies reveal that they tend to be more focused on long-term sustainability and community engagement than their male counterparts.
One shining example is Florence Wachira, the founder of MumsVillage, a digital platform that connects mothers in need with volunteers who offer emotional support, professional advice, and material aid. Since its inception in 2013, MumsVillage has grown exponentially and currently boasts over 50,000 members.
Despite these success stories, women face numerous challenges in Kenyan SMEs. Limited access to capital, mentorship, and networking opportunities are some of the barriers they must overcome. According to a report by the International Finance Corporation (IFC), less than 2% of total loan disbursements in Kenya go to women-owned businesses.
To create a more inclusive business environment, it's crucial that SMEs prioritize gender equality and empowerment. Here are some actionable recommendations:
By empowering women in SMEs, we not only enable them to reach their full potential but also contribute to the overall growth and development of Kenyan businesses. As we move forward, it's essential that we continue to champion gender equality and provide the necessary resources for women entrepreneurs to thrive.