27th-Nov-2025 • Martin Mwangi • Women in Business
In a rapidly evolving business landscape, it's essential to acknowledge the significant role played by women in Small and Medium Enterprises (SMEs) across Kenya. This sector is not only a critical economic driver but also a platform for gender equality and social development. According to the World Bank, SMEs account for over 98% of businesses and more than 70% of employment in Africa.
In Kenya, women-owned businesses have been on a steady rise, with a reported 42% growth rate between 2014 and 2019. This upward trend is not only a testament to the resilience and entrepreneurial spirit of Kenyan women but also a potential game-changer for the country's economy.
However, women-led SMEs still face unique challenges, such as limited access to capital, fewer networking opportunities, and a lack of digital skills. These barriers can hinder growth and productivity, making it challenging for these businesses to compete in the marketplace.
To overcome these hurdles, small business owners can leverage digital platforms like Lipabiz Technologies Ltd. Our business management and payments platform is designed to provide women-led SMEs with the tools they need to streamline operations, improve efficiency, and expand their reach.
For instance, our invoicing feature allows businesses to create and send professional invoices quickly and easily. This can help reduce administrative burden, enabling business owners to focus on growth strategies. Additionally, our platform offers a secure and convenient way to receive payments, enhancing cash flow management.
Networking is crucial for any business looking to grow. Women in SMEs can leverage networking events, mentorship programs, and online communities to connect with like-minded individuals, share experiences, and learn from each other.
Investment clubs and angel networks are also excellent resources for women seeking capital. These organizations provide a platform for entrepreneurs to pitch their ideas to potential investors, increasing the chances of securing funding.
In today's digital age, having basic digital skills is no longer an option but a necessity. Women can invest in learning about digital marketing, e-commerce, and financial management to give their businesses a competitive edge.
By empowering women in SMEs, we not only foster economic growth but also promote gender equality and social development. By providing the right tools, resources, and opportunities, we can help these businesses thrive and make a significant impact on Kenya's economy.