24th-Dec-2025 • Brendah Akinyi • Gig Economy
In today's dynamic business landscape, the gig economy has emerged as a significant disruptor. For small and medium enterprises (SMEs) in Kenya, tapping into this trend can bring numerous benefits. The gig economy refers to a workforce that comprises independent contractors, freelancers, or temporary workers who perform tasks on a job-by-job basis.
According to the World Bank, 40% of Kenya's employment is in the informal sector, making it an ideal ground for the growth of the gig economy. By understanding and adapting to this new work model, SMEs can gain a competitive edge.
Here are some ways SMEs in Kenya can leverage the gig economy:
The gig economy offers a flexible workforce that scales according to business needs. Whether you need additional help during peak seasons or temporary expertise for specific projects, the gig economy provides access to skilled workers on-demand.
Hiring freelancers or contractors can be more cost-effective than employing full-time staff. This is especially true when considering benefits, taxes, and other associated costs. By outsourcing tasks to the gig economy, SMEs can reduce overhead expenses while maintaining a high level of productivity.
The gig economy allows businesses to access talent from around the world. Whether you need a graphic designer in Nairobi or a marketing expert in New York, the gig economy can connect SMEs with the skills they need, regardless of geographical boundaries.
Freelancers and independent contractors often bring fresh perspectives and innovative ideas to the table. By incorporating these unique viewpoints into your business strategy, SMEs can stay ahead of the curve and maintain a competitive edge.
To get started with the gig economy, consider platforms like Lipabiz Technologies Ltd, which offers a comprehensive business management platform and payments platform. By leveraging these tools, SMEs in Kenya can seamlessly integrate the gig economy into their operations.
In a fast-paced world, the gig economy is becoming an essential component of modern business. By embracing this trend, SMEs in Kenya can tap into a vast pool of talent, drive innovation, and enhance growth opportunities.