17th-Feb-2026 • Brendah Akinyi • Tech Trends in Africa
In the rapidly evolving digital landscape, African SMEs are not just keeping pace, but spearheading innovation. As we move forward into 2023, it's crucial for Kenyan small business owners to harness these transformative tech trends that are shaping the future of commerce. Here's a rundown of four key trends that your business should be leveraging for growth and success.
With over 40 million smartphone users in Kenya, mobile commerce (m-commerce) is a goldmine for SMEs. By 2025, m-commerce transactions are projected to reach KES 936 billion, offering immense opportunities for small businesses looking to expand their customer base and increase sales.
Financial technology (FinTech) solutions like Lipabiz are streamlining financial operations for SMEs in Kenya, providing access to affordable digital banking services and business management tools. By embracing these platforms, businesses can manage their finances more efficiently, reduce costs, and focus on growth.
AI and machine learning are revolutionizing decision-making processes for SMEs by providing insights from data analysis. These technologies can help businesses predict trends, optimize marketing strategies, and make informed decisions that drive growth and profitability.
E-commerce platforms are democratizing access to markets for SMEs, enabling them to reach a wider customer base beyond their locality. By leveraging these digital marketplaces, small businesses can expand their operations and compete on an equal footing with larger companies.
Embracing these tech trends is not just about keeping up with the competition; it's about future-proofing your business for growth. By leveraging mobile commerce, FinTech solutions, AI, machine learning, and e-commerce platforms, Kenyan SMEs can thrive in the digital age.
