28th-Jan-2026 • Brendah Akinyi • Remote Work
In today's digital age, remote work has emerged as a powerful tool for enhancing productivity and flexibility. For Small and Medium Enterprises (SMEs) in Kenya, embracing this trend can provide significant benefits. Let's delve into how remote work can transform your business.
Firstly, it's crucial to understand the advantages that remote work offers. Reduced operational costs, increased employee satisfaction, and access to a wider talent pool are just a few of these benefits.
According to a study by Global Workplace Analytics, companies can save up to $11,000 per half-time remote worker annually due to decreased overhead expenses such as office space and utilities. This cost savings can significantly boost the bottom line for SMEs.
Moreover, remote work contributes to increased employee satisfaction. A survey by Buffer found that 99% of remote workers reported they would like to work remotely at least some of the time for the rest of their careers. Happy employees are more productive and loyal, leading to improved business outcomes.
Remote work also broadens the talent pool available to SMEs. geographical boundaries no longer limit recruitment efforts. This allows businesses to attract top talent from across Kenya and Africa, enhancing skills and competitiveness.