Small and Medium Enterprises (SMEs) in Kenya are increasingly recognizing the potential of the gig economy as a means to drive growth and productivity. The gig economy, characterized by short-term, freelance jobs, offers a unique opportunity for SMEs to tap into a diverse pool of skilled workers without the burden of long-term commitments.

According to a report by Statista, the gig economy in Kenya is expected to grow significantly over the next few years. This growth presents an excellent chance for SMEs to capitalize on the flexible workforce and diverse skills available.

One area where SMEs can benefit from the gig economy is project-based work. For instance, a marketing agency in Nairobi could hire a freelance social media manager to handle specific campaigns during peak seasons, freeing up resources for other business operations during lean periods.

Moreover, the gig economy can help SMEs navigate seasonal fluctuations and unexpected demand. For example, a flower farm in Naivasha could hire temporary workers during peak flowering seasons to ensure timely harvesting and delivery of goods.

Data Insights

• Freelancer.com: In Kenya, the number of freelancers grew by 18% between 2019 and 2020.
• Workana: Kenya ranks among the top 5 countries globally for hiring gig workers on their platform.

To tap into this pool of talent, SMEs can leverage platforms like Lipabiz Technologies Ltd, which offers a business management platform and payments platform, making it easier to manage freelancers and contractors.

Recommendations

• Identify areas within your business that could benefit from flexible, short-term help.
• Explore gig economy platforms to find suitable freelancers or contractors.
• Establish clear expectations and communication channels with gig workers to ensure smooth project execution.